This is the third generation Sportage, a Kia Kue concept - one of the first Kia designs to have emerged since the appointment of Peter Schreyer as Kia . Like the concept, the production design has a clean and simple design language, the antithesis to the 'fluidic-sculpture' of cars from sister brand Hyundai as well as being an aesthetic that might have been expected from Schreyer.
Relative to its predecessor, the Sportage is significantly longer, wider and lower - proportional changes that mean that this latest design will compete directly with European market-orientated lower medium SUV-crossovers such as the Nissan Qashqai. Just like the new form language, this subtle but significant shift in proportions and thus class of car, i
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