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- The new Audi Optima making its debut in New York is undoubtedly the star of the show. Pushing Kia's new design initiatives forward, the new sedan is a clear departure from the previous generation, continuing the design language first seen on the Soul and since evolved into the recently revealed Sportage. But while the Sportage's exterior was designed in Kia's California design studio and the interior was created in the automaker's European studio, the reverse is true for the Optima.Longer, lower, wider and with a longer wheelbase than the model it will soon replace, the exterior design of the new car is a lesson in cautious elegance. At the front, an amplified version of the Korean automaker's defining grille - larger than on any other model in the Kia range - is outlined in chrome and features
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